Google Associates Blog
Practical guides, news and tips to help you choose, configure and use Google products for your business, your team and your daily digital life.
Strategy
How to choose the right Google product for your business
You know Google has dozens of products, but which ones really matter for your website, your team, your marketing and your data? In this article, we walk through a simple decision framework you can apply in less than 30 minutes.
Workspace
Getting started with Google Workspace for small teams
Gmail, Drive, Docs, Meet, Calendar… Google Workspace can look overwhelming. This step-by-step guide shows how to set up a simple but solid workspace for a small company, from domain setup to shared drives and permissions.
Search & SEO
10 essential Search Console reports every website owner should know
Search Console is one of the most powerful free tools for SEO, but many site owners only look at impressions and clicks. Discover 10 concrete reports you can use to fix issues and uncover quick-win opportunities.
Analytics
Google Analytics 4 for beginners: from zero to first dashboard
Migrating to GA4 or starting from scratch? Learn how to create a property, connect your website, set up basic events and build your first “business-friendly” dashboard in Looker Studio.
Security
Protect your Google Account in 20 minutes: a simple security checklist
Your Google Account often holds your email, documents, photos and business data. This checklist helps you quickly review passwords, 2-Step Verification, recovery options and security alerts.
Developers
First project with Firebase & Google Cloud: architecture for non-experts
You don’t need to be a cloud architect to launch a solid stack. We show a simple architecture combining Firebase Authentication, Firestore, Cloud Run and Analytics for your next web or mobile app.