Google Associates – Professional Tools (Developers & Business)

Category Outils Professionnels (Developers & Business)

Professional Tools for Developers & Businesses

A curated selection of Google tools used by developers, digital agencies and companies: cloud infrastructure, analytics, SEO, advertising and AI.

Each product card includes: official product page, documentation and Help Center, so teams can quickly find the right resource.

Overview of professional tools for developers and businesses

Cloud & backend

Cloud & Infra

Platforms used by technical teams to host applications, manage infrastructure and build scalable backends.

Google Cloud Platform (GCP) Cloud platform

Enterprise cloud platform offering compute, storage, networking, databases, AI services and security tools to run modern applications at scale.

Discover Google Cloud Documentation Open Cloud Console

Includes Compute Engine, Cloud Run, Kubernetes (GKE), BigQuery, Cloud Storage and advanced IAM & security features.

Firebase App backend

A platform to build web and mobile apps faster with authentication, real-time databases, hosting, Cloud Functions and app analytics.

Explore Firebase Developer docs Open Firebase Console

Ideal for startups, MVPs, SaaS products and mobile-first applications.

Analytics & measurement

Analytics

Tools that help businesses understand traffic, user behavior, conversions and KPIs.

Google Analytics Web & app analytics

Analytics suite for websites and apps. GA4 uses an event-based model, cross-device tracking and AI insights for better business decisions.

Open Google Analytics Analytics Help Developer center

Integrates with Google Ads, Search Console, BigQuery and other Google marketing tools.

Tag Manager workspace with tags and triggers

Google Tag Manager Tag management

A tag management system that lets marketing and analytics teams deploy tracking tags without changing the site’s source code.

Open Tag Manager Tag Manager Help Developer docs

Supports triggers, variables, preview mode, debug tools and templates for popular tags.

Looker Studio marketing dashboard example

Looker Studio Dashboards

A reporting tool to create interactive dashboards from GA4, BigQuery, Google Ads, Sheets and many other data sources.

Open Looker Studio Looker Studio Help

Perfect for marketing dashboards, e-commerce reports and management summaries.

Search & marketing

SEO & Ads

Tools used by SEO specialists, performance marketers and agencies to improve visibility on Google and run campaigns.

Search Console performance report for a website

Google Search Console SEO monitoring

A free tool to monitor and optimize how your website appears in Google Search: queries, clicks, indexing, Core Web Vitals and more.

Open Search Console Search Console Help Search developer docs

Lets you submit sitemaps, fix indexing issues, analyze structured data and track search performance.

Google Ads Tools Advertising

Tools and interfaces used to create, manage and optimize Google Ads campaigns across Search, Display, YouTube and more.

Go to Google Ads Keyword Planner Google Ads Help

Includes tools for audience targeting, bidding strategies, A/B testing and detailed performance reports.

AI & APIs

AI & Integration

Solutions that let companies integrate Google AI and services into their applications, websites and workflows.

Google Gemini AI interface for developers

Google AI / Gemini AI model

Google’s latest multimodal AI model, used for text, code, images and data analysis. Accessible via Google AI Studio and APIs.

Discover Google AI Gemini developer docs

Can assist with content generation, coding, automation and advanced reasoning in business workflows.

Google API Hub APIs catalog

A central place to browse, test and enable Google APIs such as Maps, YouTube Data, Vision, Speech, Gemini and many others.

Browse Google APIs API Library (Cloud Console)

Used together with API keys, OAuth credentials and service accounts for secure integrations.